"The Phone": A a new reality-game show on MTV

A new british reality-game show produced by Justin Timberlake for MTV involves cell phones. The BBC reports.

"The program is based on a Dutch production and begins each time with two hidden mobiles ringing in different locations of a big city.

In the MTV show called "The Phone", contestants who answer the mobiles will have five seconds to decide if they want to play the game for a cash prize.

A guide on the other end of the line then gives them a mission to complete before time runs out.

And hardly going over board, MTV executive vice-president Tony Disanto described the show as "genre-busting".

"Reinvention is at the core of what we do, and The Phone does just that. Each week will be an action-packed mini-movie," he added.

emily | 4:10 PM | News, Buzz |
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