April 29, 2008

VW Live- polls customers at Times Square with SMS

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From Autoblog

Volkswagen knows that 73% of the people want to take the tiny soap and shampoo from hotel rooms. They also know that 60% of ice cream buyers prefer cones over cups. On an apparent quest to learn everything, Volkswagen's just-announced multi-faceted polling effort, known as It's what the people want, "...is a way of keeping in touch with what matters to people today," according to Tim Ellis, Vice President of Marketing for VW of America.

In addition to the web-based polling, VW has also taken their efforts to Times Square where consumers may participate in live-polling, via text SMS, with the ABC Supersign (pictured above).

emily | 5:30 PM | New SMS Services | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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