Price, a deciding factor in purchasing a cell phone

In a recent survey, proportionally fewer cellphone users than in 2006 cited signal quality as their main reason for having switched to their current carrier, according to comScore, a research firm. And a larger proportion than before cited price as the deciding factor; that percentage crept up to 19 percent from 14 percent.

In other words, people are beginning to treat cellphone service as a commodity, its providers distinguished only by price.

[via The New York Times]

emily | 8:10 AM | News, Buzz |
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