April 24, 2008
Google introduces brand-image ads for phones
Accoroding to Reuters, has introduced brand-image ads for mobile phones.
"The company said it had designed mobile images to look like standard graphical display ads for desktop computer Web pages, but made them smaller to fit on mobile phone screens.
The company said all mobile image ads are targeted according to the keywords users type into phones to search for information. The ads are priced on a cost-per-click basis, and must link to Web pages optimized to work on mobile phones.
Only one image ad is displayed on each mobile page, a move to that appears designed to limit clutter on small screens.
... Mobile image ads are available in 13 national markets: Australia, China, France, Germany, India, Ireland, Italy, Japan, Netherlands, Russia, Spain, the UK, and the United States, Google said."
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