Penguins Sell Tickets via Cellphone Alerts

Several major marketers have found themselves stonewalled when it comes to measurable and effective uses for mobile technology, but . Advertising Age reports.

"Faced with persistently unsold tickets and a bevy of would-be attendees priced out of the action at area colleges, B>the Pittsburgh Penguins in 2006 started sending news of available, severely discounted seats to college kids on the mornings of home games.

The messages noted how many tickets were unsold, letting students know if they needed to camp out all day to get one of a few available, or if tickets were ample enough that they'd be available at the booth just before the puck was dropped.

... Messages went out to 2,000 subscribers, and 1,800 replied for a shot at the signed puck within the first hour. "That response shows that we're tapping a fan base that's just rabid," said Michael Cahan, Vibes' director-sports and media.

emily | 10:07 AM | SMS and Business |
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