March 25, 2008
Nokia’s N82 gets an artistic mascot - Stavros
Nokia has managed to create one of its own convincing counter-culture characters, all in the name of promoting the N82. Enter Stavros, the (presumably Greek) genius of what he has termed ‘position art’.
The idea is that Stavros is a pretentious artist who has managed to stumble upon an idea for a new kind of art that, though a little tongue in cheek, looks like lots of fun.
Basically he uses the GPS in his N82 to plot a routes through cities that make pictures. In his own words, the world is his canvass, and the N82 is his brush.
It’s an interesting publicity stunt, not least because in spite of the fact that Stavros and his ‘position art’ is a bare faced attempt to tap into web 2.0 subculture to promote a product (a path that many have failed at before), Stavros is genuinely quite funny.
[via Pocket Picks]
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