Nielsen says mobile ads growing, consumers respond

About 23 percent of U.S. mobile phone users have seen advertising on their cell phones in the last 30 days and about half of them responded to the ads, according to a report from the Nielsen Co released on Tuesday.

... According to Nielsen almost a third of people who use data services such as text messaging or Web surfing are open to advertising if it lowers the overall bill.

[via Reuters]

emily | 9:18 PM | SMS Marketing & Advertising |
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