Searching for Miss Playboy Mobile 2008

Playboy Mobile recently announced its 2008 strategy for extending the Playboy brand to a broader audience via its newest mobile initiative -- the inaugural "Miss Playboy Mobile 2008" model search.

Playboy Mobile will invite sophisticated, sexy women to register and build online profiles in their quest to be crowned Miss Playboy Mobile 2008.

Visitors to the online and mobile mobile sites can view the beautiful candidates and then vote for their favorite -- bringing her closer to the 2008 crown, a $5,000 cash-prize, and a professional photo-shoot at the world-famous Playboy Mansion in Los Angeles.

Voters must cast their ballots via mobile phones.

[via Press release]

emily | 6:22 PM | News, Buzz |
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