Bank cashes in on love of mobiles

Customers at La Caixa, Spain’s largest savings bank, are being urged to spurn the queues for automatic teller machines. Instead, as suggested by a campaign being launched today, they should call up a virtual cash machine from the comfort of their 3G telephones. With a few taps on the keyboard, they will have access to most conventional ATM functions, with the obvious exception of cash withdrawal.

[via the FT]

emily | 7:23 PM | SMS and Banking |
The Permanent Link to this page is: http://www.textually.org/textually/archives/2008/02/019191.htm