February 24, 2008
Of Fashion and Phones
Derercuny is an up-and-coming Italian label known for its intricate embroidery and pleating. It's also part of the sprawling Samsung group of 59 companies in far-flung industries ranging from textiles and chemicals to electronics and shipbuilding.
In the Italian market, Samsung Electronics has leveraged Derercuny's cachet, tapping the tiny company to style advertising campaigns.
The picture on the left ran in a spread in the Feb. 2007 issue of Italian Vogue.
Right, another Italian Vogue advertising spread for Samsung Electronics featuring models in Derercuny clothing.
Retailers and fashion editors say Derercuny, which had $3 million in sales last year, is one of the most exciting new brands to emerge from Italy in the past several years. Derercuny's Korean-born designer, Mina Lee creates garments that "are hyper-special, with a lot of detail," says Ken Downing, women's fashion director at Neiman Marcus, which has been carrying Ms. Lee's collection since 2006.
[via The Wall Street Journal]
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