February 18, 2008
The Text President?
How text messaging may push the Obama campaign over the top. From ABC news.
"The Illinois senator's campaign has been making use of a range of technologies -- from ringtones to SMS -- to inspire Obama-mania. And it's working. Obama's recent parade of victories in the primaries has given him a slight lead over Sen. Hillary Clinton for the Democratic presidential nomination.
"They've been using [texting] to get out the vote, which is incredibly smart because it gives people a way to take immediate political action," says Julie Germany, director of the Institute for Politics, Democracy and the Internet. "It's just what mobile technology is suited for."
The Illinois senator is not the only candidate whose campaign is using online technology and mobile phones, but his has been one of the most effective in its embrace of new tech strategies.
On Tuesday, for example, Obama supporters who signed up with the candidate received a text message reminding them to vote. The text message included a phone number to help them find their polling station, a key feature that helped get out the vote.
[via Fierce Mobile Content]
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