February 13, 2008

Motorola rolls out new ad campaign

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Motorola introduced a new ad campaign aimed at the government and public safety sector.

The campaign, called “Second Nature,” is a website that works as a “virtual city,” where police chiefs, fire chiefs and municipal CIOs can go to explore Motorola technology in real-life situations.

The campaign also includes print ads, online ads, e-mail, direct mail and collateral.

Take a spin! Amazingly done. Developed by BBDO New York

[via BtoB Online]