"Wake up Service" or booty call

News3Yen reports on a uh, original mobile marketing idea launched by Axe deoderant in Japan.

"Similar to a booty call in English, getting a “Morning Call” in Japanese can both mean the regular wake-up call one can ask for in a hotel, and also getting call from a lover first thing in the morning.

AXE deoderant, is offering a “Wake-Up Service”. These wake-up calls will only work on cellphones with a Flash player in their browser and of course calling a Japanese toll-free phone number from outside Japan is going to be problematic."

emily | 5:33 PM | SMS Marketing & Advertising |
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