In CBS Test, Mobile Ads Find Users

CBS plans to announce on Wednesday that it is trying one of the first serious experiments with cellphone advertising that is customized for a person’s location. Its CBS Mobileunit is teaming up with the social networking service Loopt, which allows its subscribers to track participating friends and family on their mobile phones.

The ads will appear on two Web sites that are tailored for mobile devices, CBS Mobile News and CBS Mobile Sports.

... Using Loopt’s G.P.S.-based technology and capitalizing on its relationships with mobile carriers, CBS Mobile wants to make it easier for advertisers to aim promotions at consumers more precisely as they walk by particular stores and restaurants.

[via The New York Times]

emily | 1:41 PM | Localisation |
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