Cellphone Numbers Just Don't Add Much To Political Polling

Political pollsters for decades have reached people in their homes via their telephones. As of last month, the Gallup Organization started reaching people in their cars, at work, at play or in stores via their cellphones, too. Whether the company's competitors will follow, and what effect this will have on polling numbers, remains the subject of heated debate among pollsters this primary season. The The Wall Street Journal reports.

"... The impact of losing cellphone-only respondents (13.6% of American households), however, may be exaggerated. Their numbers aren't big enough to budge most poll results by more than a point or two, Gallup has found."

emily | 8:15 AM | News, Buzz |
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