January 17, 2008

46.1 Million People Use Mobile Search In US: Report

lnlesenmobilelogo.gif Nielsen Mobile has released the results of a survey of 5,700 mobile search users which found that 46.1 million people in the US used mobile search in the third quarter of 2007.

Of those people 18.1 million used 411 and 14.1 million used SMS-based searching.

The most popular searches included local listings followed by information such as sports scores, news or weather and mobile content.

A third of SMS searchers were under 25.

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