January 17, 2008
Advertisers' direct cellphone connection
This sounds ominous. From the IHT.
"Celltick, a British company that develops software to deliver content to mobile phones, planned to announce Thursday the release of a new product that allows advertisers and media companies to bypass the operators and send content directly to cellphones.
... Celltick believes it has solved the problem of intrusiveness with a silent ticker that floats across the screen of a handset while it is not in use, a tactic that a few other companies are trying to exploit as well.
Celltick baits users with little bits of content, such as a news headline, stock quotes or games, on the screen of an idle phone. Two clicks, in some cases one, and the content arrives downloaded from the Internet."
Previously: - Celltick launches mobile-marketing platform
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