January 10, 2008

Life After Text-Messaging: Gen Y Loves Luxury Paper

A new survey from Unity Marketing reports that Gen Y-consumers age 25 to 35 are the biggest spenders on luxury paper and stationery.

"The generational shift in the market for stationery is bringing dramatic changes in the marketplace," the report says.

... Greeting cards, meanwhile, continue to skew toward older consumers, and are most frequently purchased by those age 45 and beyond.

Overall, Unity estimates the annual stationery market at $37.4 billion.

[via MarketingDaily]

emily | 11:23 AM | News, Buzz | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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