To Politicians: u get more votes with txt

The AFP outlines how the US presidential candidates are harnessing the power of text messaging to rally young voters and how it's been done in other countries.

Much of the above has been covered in this blog before over the years (under the category SMS and Politics), but what caught my attention:

-- Obama appeared to have an early edge in using mobile technology, with a snappier code -- 62262 spells Obama, for example -- and with mobile content and "wallpaper" for phones.

-- So far Republican candidates have yet to use mobile messaging, but some activist groups, including environmentalists and organizations on both sides of the abortion debate, have used SMS to help get out the vote.

-- Mobile phone users can text for updates to Obama (62262), Clinton (77007) or Edwards (30644).

emily | 9:34 PM | SMS and Politics |
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