December 13, 2007

The world's first "newspaper" cell phone

telefon_153.jpg Sweden's daily morning newspaper Dagens Nyheter said Wednesday it had launched the world's first "newspaper" telephone: a mobile phone offering the daily's subscribers direct and free access to its website. The AFP reports.

"DN subscribers can purchase the Nokia 6120 third generation phone on the paper's website, and by signing up for a 199-kronor (31-dollar, 21-euro) monthly call plan can freely surf the daily's website by simply hitting a special "DN" button.

"Many people (in Sweden) think it's complicated (to Internet surf on their mobile phones) and they don't know how much it costs," the paper's head of marketing Johan Othelius told DN. "Now we're removing that obstacle," he added.