Twin Cities Highway Billboard Promotes SMS

A text-messaging promotion from radio station B96 and Taco Bell asks drivers to text their phone number to win a shopping spree. While the billboard has created controversy, the station says the billboard on Interstate 494 is no different than having a phone number or website posted on the sign. Fox News reports.

"B96 says text messaging is one of the best ways to reach young listeners and they hope drivers know better than to take out their phone while driving.

he text messaging promotion on the billboard runs through the end of the week, but B96 isn’t sure if it will do a similar promotion in the future."

emily | 7:01 PM | SMS Marketing & Advertising |
The Permanent Link to this page is: http://www.textually.org/textually/archives/2007/12/018316.htm