December 10, 2007
Microsoft ads coming to a phone near you
According to Network World, Microsoft has started placing ads on MSN Mobile, a portal that connects mobile phone users with Hotmail, instant messaging, search, news and other Web content.
"The news isn't unexpected. The move to advertise to U.S. cell phone owners follows Microsoft's mobile advertising moves in Japan and Europe. It also follows Yahoo, that has been doing the same since late 2006.
Microsoft lined up some heavy hitters as its first U.S advertisers. These include Paramount Pictures, Ford's Jaguar brand, and Bank of America. These are not location-aware ads, the story reports, but a hyped-up version of your run-of-the-mill banner ads. But that's what's interesting about this announcement. Microsoft is experimenting with the advertisements themselves.
... Rather than flashing annoying banner ads at mobile phone users, the MSN Mobile ad will include an exclusive movie clip. This clip will be the subject of a contest, says Microsoft. The person with the most views of the movie clip from his/her mobile phone will be among the first to see the movie – before it is publicly released."
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