November 28, 2007
"30 Rock" rolls Verizon Wireless ads into story lines
In the November 15 episode of NBC's "30 Rock," Alec Baldwin and Tina Fey, in their roles as Jack Donaghy and Liz Lemon, sang the praises of Verizon Wireless before Fey looked right into the camera and asked, "Can we have our money now?"
At least in this case, art did indeed imitate life. Verizon said it handed over an integration fee to NBC, in addition to some marketing support, for the mini-commercial within one of the network's hottest shows.
... "We talk with NBC on a consistent basis about opportunities," said Lou Rossi, director of media and sponsorships at Verizon Wireless. "We had engaged them to think about some ways we could help increase our presence in the marketplace, and they came back to us with the '30 Rock'-specific opportunity."
[via Reuters]
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