Cell Phone Valet Parking

Now this is really useful. To showcase new technology, Philips Electronics is allowing customers at the huge Mall of America (MOA) in Minneapolis to use text messaging to find their cars after a day of shopping. ClickZ reports.

"Under the program, shoppers are presented with Philips branded signage in the mall's parking garage that says, "Try our cell phone valet." They're instructed to send a text message to a 5-digit number. Those who send the message receive a reply informing them exactly where they parked.

About 50 shoppers daily forget where they parked their cars at the MOA. But on big shopping days, such as Black Friday, between 300 and 400 people ask mall security or employees for help finding their vehicles.

About 150,000 people were expected to go to the MOA on Black Friday.

emily | 9:14 AM | New SMS Services |
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