The big money in mobile gaming

With most mobile phones now running flash, a massive new platform has emerged for videogame developers. And as mobile gaming catches on, the industry is cashing in. The Sydney Morning Herald reports.

"... Market analyst firm Juniper Research predicts that end-user mobile phone revenue should top $US10 billion by 2009. In a recent report, Juniper analyst Dr Windsor Holden suggests that mobile phone gaming will help penetrate massive markets such as India and China, which have not been effectively tapped by more traditional games makers.

This is borne out by the success of mobile gaming this year alone, as mobile game revenue in China has reached a peak of $US2.7 billion so far. Juniper Research predicts this figure will double by 2012.

Dr Holden speculates that this is because the number of mobile phone users from the Indian and Asian region will grow exponentially, from about 10 million users this year to 40 million in 2009."

emily | 4:12 PM | SMS and Gaming |
The Permanent Link to this page is: http://www.textually.org/textually/archives/2007/11/018023.htm