November 19, 2007
Trend: Overloaded Kids Turning Low-Tech
Business Week reports that new research being used by some of the world's largest firms shows a backlash against Facebook and mobile phones in favour of what's being called "analogue living".
"Firms such as Procter & Gamble, Virgin, Nike and Diageo are being told the future is in back-to-basics designs, simplified packaging and linking up with events that used to be totally "uncool".
Pub chains have started re-installing black and white televisions; mobile telephone manufacturers are making handsets that just make phone calls; stressed-out executives are heading to craft fairs, and adult spelling-bee events have become big business in America.
...The trend is not limited to Britain. Americans have taken the shift to another extreme. In New York there is a Cloud Appreciation Society where groups of adults get together and lie in a park looking at clouds and discussing the different shapes."
Image from Topbun.
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