The business of fighting identity theft

A raft of new companies like Debix, LifeLock, and TrustedId say they can make it easier for consumers to protect themselves.

... Debix, which will begin widely marketing its service this month, has perhaps the most technologically ambitious approach. Subscribers pay $99 a year and give the company their cellphone number and two backup numbers.

Whenever new credit is opened in their name, Debix's automated network calls the customer and plays a message that the customer prerecorded in their own voice. Customers then must enter a four digit PIN code to approve the transaction, or press the star button to decline it.

[via IHT]

emily | 3:18 PM | New SMS Services |
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