November 8, 2007
Yahoo zeros in on ad deals
Yahoo mobile chief Marco Boerries is racing to lock down phone distribution deals that could deliver hundreds of millions of advertising customers before rival Google's own mobile strategy ever takes wing. Stuff reports.
"Boerries said in an interview that Yahoo's strategy to make advertising on mobile phones as big a market as computer-based web browsers relies on three-way partnerships involving device makers, network operators and web services.
Unlike Google, which said on Monday it was building a mobile phone operating system, Yahoo is focusing on mobile advertising deals and has no intention of getting into software design of phones like its Silicon Valley rival.
"The race is going to be who builds the biggest arsenal of partners and numbers of page views," said Boerries.
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