The latest thing for print - text

Andy McNab, the former Special Air Service Regiment man turned bestselling author, plans to hunt for new readers of his next book via mobile phones. The Guardian reports.

Posters advertising Crossfire, his latest novel out next month, will invite mobile phone users to request by text the first chapter, to be downloaded in audio or text version to their phones. They can also use the PayPal system to order the print version of the whole book.

McNab's pursuit of a new readers follows a trial this year when the paperback version of his book Recoil was available to order on mobiles."

emily | 8:24 AM | SMS and Litterature |
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