October 11, 2007

Dutch supermarkets trials grocery shopping by cell phone

257_c1000.jpg The Netherlands will be the first European city to try out grocery shopping via cell phones. Pocket Picks reports.

"The six-month pilot, run by LogicaCMG at a branch of Dutch chain C1000, involves 100 customers paying for their shopping on their mobiles, using an existing online PIN payment system. Each customer has an online account with Rabobank.

The users’ phones are equipped with technology supporting wireless information exchange – e.g. payments – over a short distance. The phone is held next to a reader at the checkout and after the customer enters their PIN, a chip in the phone transmits a unique ID linked to the shopper’s bank account. Hence they pay with their bank account, not their mobile phone bill."

emily | 4:21 PM | SMS and Business | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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