October 2, 2007
State-of-the-Art High Definition Billboard in Times Square
ClearChannel Outdoor 's Spectacolor Division unveiled a digital billboard in Times Square this week. [Press release]
The new Spectacolor HD billboard is the first to run multiple advertiser spots in conjunction with streaming news, weather and live HD broadcasts, which are
provided exclusively by CNN.
In addition to streaming news, the billboard will also provide viewers with a dedicated audio channel received via mobile phones by dialing a toll free number.
Advertisers will have access to a standard feature set that includes Bluetooth downloads, interactive content via short code (SPECHD) and Times Square's first free public WiFi Hot Spot."
Interactive content displayed on Spectacolor HD will allow people to communicate directly with a brand and each other through a web-based interface that turns people's mobile phones into remote controls." [via MediaBuyerPlanner]
Links to other interactive billboards .
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