DoubleClick launches mobile ad platform

DoubleClick is expanding its advertising services for mobile phones, reports InfoWorld.

"DoubleClick's media company customers can now sell and manage advertisements online and on mobile phones. The new capability is integrated into DoubleClick's publishing service so that publishers can schedule mobile advertisements in the same way that they currently deliver other online ads, it said."

[Press release]

emily | 9:13 AM | SMS Marketing & Advertising |
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