Study: Texting boosts young voter turnout

Young people are more likely to vote when they receive a text-message reminder, according to a new study published this month by researchers at Princeton University and the University of Michigan Crave reports.

"The researchers ran their test in the November 2006 election, with text reminders sent to roughly 4,000 young voters.

The study showed that voter turnout rates rose by 4 percent in the sample group of young people who had received a text message to vote. According to the study, short, to-the-point reminders were most effective, with a rise of nearly 5 percentage points."

emily | 7:53 AM | SMS and Politics |
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