September 17, 2007

Nokia agrees to buy Cell Phone ad firm Enpocket

Nokia Corp. has agreed to acquire Enpocket, a Boston company that displays ads on cellphones, another step in the handset maker's push into software and services and the latest buyout in the mobile-marketing industry. [via the WSJ]

"Founded in 2001, the 120-person Enpocket works directly with cellphone operators such as Sprint Nextel Corp., Vodafone Group PLC and Bharti Airtel Ltd. of India. It has powered mobile ads for brands such as Hyundai and Pepsi."

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