Mobile Content for Boston's Museum of Fine Arts

Today, the Museum of Fine Arts, Boston (MFA) announced the launch of its MFA Mobile program.

Developed by Hill Holliday, MFA Mobile allows users to wirelessly download Museum masterpieces to cell phones and other mobile devices.

Through MFA Mobile, users are able to personalize a mobile device with works of art from the Museum’s extensive collection of art, ranging from a Claude Monet water lily or Edward Hopper lighthouse to an Egyptian sculpture or African mask.

The program launched today on the Web at hmfa.org/mobile, on the mobile Web at mobile.mfa.org and through out-of-home advertising, bus shelters and direct marketing materials also developed by Hill Holliday.

[Press release]

emily | 8:12 PM | Multimedia Messaging (MMS) |
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