Elle and Yahoo team up for mobile fashion week coverage

Hachette Filipacchi Media’s Elle Magazine has teamed up with Yahoo to create a mobile site dedicated to Fashion Week. DM News reports.

"The site will be accessible through Yahoo oneSearch, Elle Mobile and text starting with New York Fashion Week September 5th. The service will continue through Fashion Weeks in Milan and Paris.

“It’s a very simple proposition, really,” Olivier Griot, managing director of mobile at Hachette Filipacchi, said of the new site. “We have built mobile Internet sites — Elle Mobile is one of these sites — and our goal is to aggregate an audience on Elle Mobile to generate page views and bring unique users to these destinations. And in the same way as we do on the regular Internet, we want to be able to sell this audience to advertisers.”

Elle’s coverage of Fashion Week will include runway reviews, trend watches, fashion blogs “Street Chic,” featuring parties and people and “Style Scout,” photo diaries from eight young designers preparing for the week."

For simple access to mobile Fashion Week content on any Internet-enabled phone take one of the following steps:

-- Enter http://m.yahoo.com in your mobile browser and search "fashion"

-- Text "fashion" to 92466 (YAHOO)

-- Visit ELLE Mobile at http://fw.elle.com/

[Yahoo Press Release]

emily | 2:20 PM | New SMS Services |
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