August 15, 2007
Coming next: A Beyonce themed Phone
In an interesting article from The New York Times, on how cell phones are becoming as important an accessory for concert goers, there is mention by Beyonce's manager, of the up-coming promotion of a Beyonce cell phone.
"Beyond using them to record a short souvenir, they are becoming a ticket to everything from free ringtones to V.I.P. treatment.
... The introduction of more interactive features highlights how musicians — and the marketers who surround them — are trying to establish connections that continue long after a fan leaves a concert.
Mathew Knowles, the manager (and father) of Beyoncé, said he expected to use the thousands of phone numbers collected on her current tour to pitch a variety of products, including a Beyoncé-themed phone".
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