July 24, 2007
Samsung, Armani to Launch 'Armani Phone'
According to Telecoms Korea, Samsung Electronics is in discussions with luxury brand Giorgio Armani on jointly producing electronics items.
"We are now in talks with Armani to work together in making premium goods such as mobile phones and televisions," a Samsung spokesperson said, declining to comment further.
Though details have yet to be known, market sources say Samsung and the Italian designer brand have been in talks on the joint effort since earlier this year, and the process is in its final phase.
The sources added that Armani will not just provide designs but will also actively participate in the development of new products."
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