July 21, 2007

Google Pushes for Rules to Aid Wireless Plan

googlo.gif If Google succeeds with federal regulators, it could change the way millions of Americans use their cellphones and how they connect to the Internet on their wireless devices, reports The New York Times.

"In the Internet giant’s view of the future, consumers would buy a wireless phone at a store, but instead of being forced to use a specific carrier, they would be free to pick any carrier they wanted. Instead of wireless carriers choosing what software goes on their phones, users would be free to put any software they want on them.

Google believes that the cost of voice calls and data connections to the Internet may be partly subsidized by advertisements brought to users by Google’s powerful online advertising machine.

There might even be a Google phone.

That vision, according to several analysts, is the reason Google said yesterday that it would bid upward of $4.6 billion for a swath of the nation’s airwaves, which are set to be auctioned by the federal government next year — as long as certain conditions are met. "

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