CBS "Eye-lert" Will Message the Fans of Delayed Shows

CBS announced their new marketing initiative "Eye-lert". The notification plan will keep viewers conveniently up-to-date on show schedule changes through their email and cellphones. Broadcasting & Cable reports.

"Viewers can register on CBS.com, Sportsline.comor CBSNews.com to receive emails or text messages notifications if sports programs or breaking news cut into scheduled programming. Subscribers will be sent two messages: one just before primetime, and one after the new start time has been settled."

emily | 8:59 AM | New SMS Services |
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