Smokey Bear Headed For Myspace And Cell Phones

The Forest Service's ad agency is revamping its iconic fire prevention campaign and using Smokey Bear to get the message across - Only You can prevent forest fires. Public Broadcasting reports.

Wendy Moniz, campaign director for The Ad Council, says the next moves go even further beyond traditional media.

"The idea is to get Smokey to the places young people are today.

Wendy Moniz: "We're looking at ringtones to download for your cellphones - whether it's the Smokey The Bear song or whether it says 'Only you can prevent wildfires' - we're looking at some of those things too."

Smokey is also supposed to get his own Myspace page." Will Captain Kangaro be making a comeback next?

emily | 8:05 AM | News, Buzz |
The Permanent Link to this page is: http://www.textually.org/textually/archives/2007/07/016701.htm