July 17, 2007
SMS for Lunch
Meir Panim, an organization that runs a network of soup kitchens in Israel, recently ran a promotional campaign called SMS for Lunch. [via World Changing]
It's a participatory campaign that allows individuals to experience the good-feeling reward of charitable giving as instant gratification. As described at the social advertising site, Houtlust:
The idea was to set up a 'meeting' with one child, and provide an immediate feedback to the action (your donation). A unique platform, integrating web and mobile technologies, enabled such meeting: A boy is seen, facing an empty plate, looking like waiting for something to happen. The copy invites you to donate, through SMS. The moment the system receives your SMS - the banner changes immediately: the plate fills and the boy smiles. Each sms covers the cost of one meal.
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