July 8, 2007
Borders Books in to Mobile
Borders Bookstore is now offering customers the chance to download samples of books to their mobile to try before they buy the whole thing, reports Mobile Marketing Magazine.
"Using a mobile technology platform developed by ICUE, Borders will offer exclusive chapter samplers to customers in advance of the title being released. These will be delivered free of charge to the customer’s mobile phone, together with a discount that can be redeemed in store once the title is available to buy."
Related:
-- A mobile library on your phone - An article on the mobile phone-novel culture in Japan.
-- Random House Promotes Book With SMS Chapter - Book publisher Random House is promoting a new book—Life’s a Pitch—by sending the first chapter via SMS
-- Harlequin's Mobile Novels - Harlequin has signed up with Vocel, a mobile content tech company which recently got a strategic investment from Random House, to develop content for the mobile phones…
-- Random House to offer educational content over cell phones - Random House has acquired a minority stake in Vocel, a San Diego start-up company that offers educational content to subscribers over cellphones for a monthly fee.
-- Big Books Hit Japan's Tiny Phones - London Audio books are set to be revolutionised by a tiny card that can store up to five lengthy novels on a phone.
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