June 21, 2007
Edwards Starts Texting for Dollars
How would your two thumbs respond to this inquiry: “Will u donate $ to my campaign?” [via The Caucus blog from The NYT]
"Democratic presidential hopeful John Edwards and his staff are about to find out. Tonight, the campaign plans to send text messages to more than 13,000 supporters in a high-tech fundraising pitch that comes as all the candidates are aggressively tapping donors before the June 30 campaign finance reporting deadline.
Those who reply to the text message will get a cell phone call with a pre-recorded message from Mr. Edwards:
“I’m calling to remind you that with just over a week before the end of the quarter the time to act is now. I’m not asking you to help us out-raise everyone else. I’m only asking you for what we need to get our message of real change out to voters in Iowa, New Hampshire, and other key states nationwide.”
Supporters who want to make a donation will have the option of dialing into a special phone bank the campaign has set up from 7 to 10 tonight. And if by chance you miss that window, you’ll get another plea via texting".
... With cell phone messages becoming the latest tool in the race for cash among the campaigns, we have to wonder what the most popular reply will be in texting lingo for those who don’t want solicitations? There’s always the “$0,” as in zero, on the phone pad. Or, No tks, TTYL."
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