'USA Today' Texts Ads Alongside News

To help drive text messaging and open up a new revenue stream, USA Today will announce this week the launch of an integrated platform combining print and interactive ads in text messages. adWeek reports.

"Charter advertisers include Citibank, which is promoting a new mobile banking service to customers via new cell phone ads. Chevrolet and Microsoft are also on board.

... Print ads in the paper's Money and Sports sections, as well as on its weather page, will give readers a number they can text with requests for up-to-date information on a company or sports team, or to get a five-day local weather forecast. The reply would contain an interactive ad. "

emily | 11:29 AM | SMS Services offered by the Press |
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