June 7, 2007
Coca-Cola sets up mobile social network
Coca-Cola Co. is creating a virtual teenager hangout like MySpace and Facebook only on cell phones, to lure more youngsters to its sodas and flavored drinks, starting in the United States and China, according to Reuters.
"The world biggest soft drink maker said on Wednesday it was creating a cell-phone network under its Sprite brand where members can set up profiles, post pictures and meet new friends.
...MySpace, the leading teen social site, is available on some cell phones. But its nearly 67 million monthly unique visitors in the United States mostly access the site on computers, as Web use on cell phones has been hampered by small screens.
Coke hopes to overcome such mobile Web barriers by tailoring the format of the service to be used more easily on cell phones and by offering free content."
Related: - Promoting a Thirst for Sprite in Teenage Cellphone Users (NYTimes)
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