12,000 TV viewers sign up as donors during hoax "Kidney Donor Show"

Well, something really good did come out of the hoax Dutch "Kidney Donor Show".

Not only did the show did create (worldwide) awareness of the scarcity of donor organs, but 12,000 TV viewers signed up by text messaging to become future donors. [via TSR (In French)]

emily | 8:30 AM | SMS and Television |
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