Premium SMS revenues totaled more than $273 million Q1 2007

Telephia researcher reports download purchases paid for via premium SMS (at off-portal storefronts) totaled nearly $215 million, while voting/sweepstakes entries, from campaigns like NBC's Deal or No Deal, generated more than $35 million..

... Premium SMS has grabbed a healthy slice of the mobile content market, accounting for an off-portal share of 32 percent," said Kanishka Agarwal, vice president of mobile media, Telephia.
[via MobileTech News]

Premium SMS Transaction Volume (U.S.)

-- Off-portal Storefront Purchases 40%

-- Voting/Sweepstakes Entries 47%

-- Other 6%

-- Chat/Community 7%

emily | 2:00 PM | Random Stats |
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