May 30, 2007

U.S. Seniors Doting on Simple Cell Phone

0525_cellphones_2.jpg A simplified mobile phone with just three green, yellow and red buttons is shaking up the U.S. mobile phone market, writes Digital Chosunilbo.

"Seniors who don't feel comfortable with complicated technology are the main buyers. The phones has just three buttons: one to dial 911, one to reach a telephone operator, and one that can be programmed with a frequently-called number chosen by the user.

According to Business Week magazine on Tuesday, the simplified mobile phone has caught on with seniors since it launched in the U.S. last year. Although the handset market is already saturated, "bridging the technology gap" for 100 million baby boomers is starting to "look like a real market opportunity."

Related: Links to elderphones

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