May 28, 2007
New Oriental Announces Mobile Learning Project with Nokia in China
New Oriental Education and Technology Group Inc., the largest provider of private educational services in China, today announced that it has entered into an agreement with Nokia, to launch a mobile learning initiative that will give students access to select New Oriental course content via their mobile phones.
Under the one-year agreement, New Oriental will provide specially designed English language and test preparation course content for download on both the Mobiledu.cn website and New Oriental's online learning site Koolearn.com.
Mobile learning content will be available in selected new Nokia mobile phones with the educational programs pre-installed. Course content will be formatted as short sound bytes that users can listen to at their convenience. New Oriental and Nokia along with other parties will kointly promote the educational offering in the China market.
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